For GameGirl Advance: On E3 | home |
Thinking About E3 |
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Thinking about E3 2003, I feel a familiar mixture of excitement, anticipation,
and apprehension. On the upside, it's a chance to see new games, old friends, and visit LA
– great things separately, all the more wonderful when combined. I
love the pageantry and buzz of the show floor, with its neon aluminum
vistas and plush pile carpets. Networking opportunities abound –
dinners, lunches, parties… plenty of handshakes and business cards.
Everywhere you look, the monitors shine from alcoves – casting their
space-aged glow onto the faces of expectant, enchanted gamers. There
simply is no way to describe the energy that comes from this industry,
this show, these fans. But man - what a zoo!
Well, ok – everything but the ladies room. As I wash my hands, a 6 foot
woman in a shiny black costume primps and obscures her panty lines.
Heels echo on the tile as one goddess asks another "Are my lashes
straight?" My own reflection is discouraging. At But I’m a gamer. I’m a
fan! I can take
it!
And at some point, I realize: this
is what I came for. I found it. Disappointments, false starts, and
empty promises aside... the gems were out there, waiting for me. Why on earth was I so worried? ... After several shows, I’m only just beginning to understand my recurring
affair with E3. Like any relationship, there are ups and downs.
Unrealistic expectations and unconscious assumptions create stress and
friction, and frank dialog is an important remedy. But you can’t talk to a trade show. What’s a girl to do?
Rome, as they say… Looking at my photographs from last year, I can already feel the
excitement and anticipation in the pit of my stomach. I’m still
anxious to see what rises to the top – but maybe (hopefully) a
little more positive and prepared. |
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Robin Hunicke is a student of game design & proponent of game studies, concluding her PhD work in AI & Interactive Entertainment @ Northwestern University. Her first love was M.U.L.E. | ![]() |